Godrej group’s food retail chain ‘Nature’s Basket’ today entered in a partnership with online retailer Amazon to sell its products online.
“The partnership with Amazon.In is a step forward for us in exponentially increasing our brand’s connect with discerning customers across the country and making available our choicest products for their consumption,” Godrej Nature’s Basket Managing Director Mohit Khattar said in a statement regarding the tie-up.
The retail has been selling its products online on its independent website for the past two years, providing delivery on the very day of purchase. The company said that it has already listed a wide range of products on Amazon’s platform in the first phase, and the range will increase exponentially in the coming months.
Amazon India Director Amit Deshpande said: “They have regularly set benchmarks for the retail industry and we do believe this partnership will help them redefine gourmet retail.” as reported by BS.