Foodpanda Forays into the Food Delivery Segment

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Online food ordering marketplace FoodPanda has launched food delivery, starting with five Indian cities at the moment. The Rocket Internet backed company is currently targeting restaurants, which have delivery services as well as those having no such service in place. Currently, the firm is looking at around 1,000 partner restaurants.

The news comes at a time when India based restaurant listing site Zomato has announced its entry into food ordering service.

Although the service is recently launched, we have already clocked 20% orders and are hoping to escalate this figure to 60-70% by next year,” said Saurabh Kochhar, CEO Foodpanda.

“By extending our services from the online stage of ordering to actual delivery at the consumer’s doorstep, we aim at augmenting our customers’ engagement with foodpanda and deliver to a larger set of partners,” he added.

Launched in 2012, Foodpanda partnered with over 12000+ restaurants across 200+ cities in India. Globally, it operates in 40 countries and partners with around 45,000 restaurants. However it has no plans of launching this service in other countries as of now.

Last month, it has secured $110 million funding from Rocket Internet AG, as well as other existing and new investors.The company had acquired its rivals TastyKhana in November 2014 and JustEat.in in February this year.

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