Ecommerce

Flipkart Ties up with Mumbai’s Dabbawalas; Also Launches Crowdsourced Hyper Local Deliveries

Image Source: Mintified

Image Source: Mintified

Flipkart has tied-up up with the Dabbawalas of Mumbai for targeting at last mile deliveries in the city. With this association, Flipkart is looking to explore newer delivery channels and opportunities by partnering with this community of experts.

The Dabbawalas have been in the profession of transporting lunch boxes for more than 120 years. In the initial stage of association, as a partner to eKart, the Dabbawalas (with one union at this stage) will collect Flipkart marketplace shipments from the delivery hubs and deliver it the customers- while picking their dabbas. Currently, a partner just for last mile deliveries, the Dabbawalas will not be interacting with the sellers at this stage. The initial pilot will be for prepaid orders – getting rolled out for COD deliveries as the association expands.

Also, Flipkart has recently launched a crowdsourced delivery option which aims to connect local sellers and buyers with the help of voluntary delivery personnel.

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This process helps reduce the delivery process checks by enabling these delivery personnels to directly collect the package from the local seller and deliver it to the buyer, managing to reduce the order to delivery time to as little as three to four hours.

This pilot, currently operational only for Bangalore sellers and customers. The service is currently available for shipments of less than Rs. 5000 value in Bangalore.

Here is a video which shows the views of Dabbawalas on this association:


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