Online retailer Flipkart is all set to enter the grocery market as it intends to begin selling groceries in the latter half of this year.
The Indian grocery market is believed to become one of the most sought after sectors in future, after apparel and electronics. The sector is dominated by local retail shops, yet its online approach has already been explored by Indian startups such as Localbanya, BigBasket, Aaramshop and AtMyDoorsteps. According to TOI, this is one of the steps of expansion which will be taken by Flipkart in very near future.
The retailer is following its major competitors in the grocery sector, as Amazon and Snapdeal are a step ahead already. Amazon is piloting its ‘Kirana’ initiative in Bangalore, which assures delivery in 2-4 hours, and Snapdeal tied up with gourmet food retailer Godrej Nature’s Basket in January to sell about 400 of its products online, with orders delivered the next day.