A senior executive from Flipkart confirmed that the website will adopt app-only format within an year. A similar move was undertaken by Myntra when the eCommerce marketplace announced that it would shut down its webstore on 1 May.
Last month, Myntra and Flipkart had shut down their mobile websites to push mobiles apps for shopping.
As reported by ET, Michael Adnani, vice-president, retail and head of brand alliances, Flipkart said, “A year ago, 6% of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us. Last year, we had more on the app, but still did our Web and desktop. In the next year or so, we’re going to be only mobile.”
Flipkart has more than 40 million registered users and around 30,000 merchants selling over 20 million products on the platform. Flipkart does about 8 million shipments a month, and two-thirds of its online traffic comes from users in small cities and towns.