New York- based eCommerce marketing software Custora, which focuses on predicting consumer behavior has raised a funding of $6.5 million. The funding was raised in series A round led by Foundation Capital including Greycroft Partners and Valhalla Ventures.
The American startup was founded in 2011 and the new funding is aimed at developing the platform more quickly and scaling up sales and marketing of the software.
The software has a predictive marketing platform that analyzes data for online retailers to predict what consumers will buy, how much they’ll spend and how frequently they’ll shop. The company also claims that its software can identify specific customers who previously were loyal and aren’t buying anymore or are at risk of not buying anymore. It then connects with existing email marketing tools to automatically send a “win back” message to the customer, according to the company.