Three months since it moved from an online merchandise store to a user-driven content generating platform, Gurgaon-based Bluegape, has raised $200,000 in angel round. The investment was led by Rudy Gopalakrishnan of Fidelity and ah! Ventures. Rudy has invested Rs 1 crore in his personal capacity in this round.
The firm raised angel funding in 2012 and secured $300,000 in January 2014. The platform allows users to track articles based on their interests, what is trending and can also make their own set of feed. Anyone can make collaborative listicles with visuals, and embed them on other sites.
The company claims to clocking 4 million page views per day and aims to increase this to 30 million by year-end. The site generates over 200 listicles per day on the platform. It is backed by TLabs and has received a total funding of 500K till date.
Portals in Indian digital media space have been seen luring investors over the last one year. Some of these include ScoopWhoop which raised Rs 10 crores from Bharti Softbank, NewsInShorts raised Rs 25 crore led by Tiger Global’s Lee Fixel, NewsHunt secured Rs 250 crore led by New York-based hedge fund Falcon Edge Capital and Scroll raised an undisclosed amount led by Omidyar Network.