Apple Watch, the New Market Frenzy? Clocks Over 2.3M Pre Orders

image source: abovethelaw

image source: abovethelaw

The buzz around Apple’s wearable device ‘Apple Watch’ has been growing at a peaking rate every day since the company announced it last year. To the delight of Apple addicts all over, the company has opened pre-booking for the watch.

Although the company hasn’t commented on the numbers and figures of bookings yet, but independent researchers have taken the task to calculate and estimate the success of the pre-booking. The most recent figures come from Ming-Chi Kuo, an analyst with a strong track record with Apple. Kuo estimates that the Apple Watch clocked in global pre-orders of over 2.3 million units.

In a note to investors from Kuo’s, he said ‘We estimate production of Apple Watch around 2.3 million units in March-May….Considering that most consumers who pre-ordered will not get the device until June, we estimate global pre-orders of over 2.3mn units, with Apple Watch Sport, Apple Watch and Apple Watch Edition representing a respective order allocation of 85%, 15% and less than 1%.’ according to the Verge.

Kuo’s estimate is followed by an estimate by Slice Intelligence, an American company who estimated 1.2 million pre-booking orders.

If any of the estimates prove to be correct, then Apple has already positioned itself as the market leader in Smart Watch segment. Current leader of this sector ‘Pebble’ has sold over 750,000 units so far, thus by the looks of it Apple maybe be the new leader of the smartwatch sector.