Amazon Launches for Indian Businesses to Trade Online


Online marketplace Amazon has launched, a members-only B2B eCommerce website in India. In order to help businesses buy and sell supplies online in a closed and reserved space.

The portal can be used only after receiving an invitation, and its site highlights 4 features which differentiates it from other B2B portals

  • Members-only website designed for businesses
  • Thousands of products across multiple categories
  • Bulk orders and Wholesale prices
  • Trusted and convenient Amazon experience is a members-only B2B website that has been specifically designed for businesses including small offices, entrepreneurs, department stores, kirana stores, drugstores, clinics, hospitals, hotels, and restaurants. As a member, you can purchase thousands of items, including business supplies and products for resale, at wholesale prices and in bulk quantities. You can order from anywhere at any time of the day, pay via Amazon’s trusted payment platform and get door-step deliveries through Amazon’s reliable delivery service.’

The portal is currently is in pilot stage and is operated only in Bengaluru as of now.

Amazon’s new foray isn’t unexpected but won’t be an easy ride considering the amount of competition in online B2B trading. The sector is dominated by existing players such as Indiamart and ExportersIndia. Amazon has quickly made space for itself in Indian eRetail since its entry in India, but tapping the $300 billion B2B stage would be a different ball game all-together. While Indian traders are listed on Alibaba’s international platform, if it enters the Indian market soon(as expected), the B2B eCommerce scene might change drastically.

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