Online retailer Amazon has reportedly bought Shoefitr, a startup based in Pittsburgh that has developed 3D technology to help match online shoppers with shoes that will fit them better.
The intention behind the purchase is to boost the sales of shoes using Shoefitr’s technology, but there are still question marks over how Amazon plans to utilise its new acquisition.
Will it implement the Shoefitr tech itself directly on its own site, will it integrate it into Zappos subsidiary, or both? Also unclear is whether Shoefitr will continue to work with its existing customers, which included the likes of Nordstrom, Cole Haan, REI and others.
Both the companies have not yet officially commented on the subject but according to TechCrunch, Shoefitr will eventually move to Amazon headquarters.