Indian telecom service provider, Bharti Airtel has launched an open marketing platform ‘Airtel Zero’, to offer free Internet access to customers. The platform will allow developers to make their entire mobile app free for customers. Hence, this move will encourage people to try out new applications and access mobile applications at no data charges.
As per an ET report, “Following an extremely successful pilot phase, we are seeing a lot of interest from businesses across the board, including several small startup firms, and expect a large number of applications to sign on,” said Srini Gopalan, Director – Consumer Business, Bharti Airtel.
The platform can work as a marketing mechanism for small developers or startups who face a tough time in driving app downloads and acquiring users
Apart from this, recently Bharti Airtel and Vodafone have allied for joint venture called FireFly Networks in order to offer WiFi services across the country. Last month, the company had also announced its partnership with Amazon Web Services (AWS) to offers its cloud computing services to local customers. Bharti Airtel had over 312 million customers across its operations at the end of December 2014.