It will allow users to select their dishes and order their meal online from restaurants on the site. However, it will not take any payments and will just operate as a basic intermediary. Initially, the company is launching with 2,000 restaurant partners and expects to reach 10,000 supported restaurants nationwide within a few months of the service’s debut.
With this, Zomato will compete with online food ordering marketplace Foodpanda, which has already acquired its Indian rivals JustEat and TastyKhana. Taken together, JustEat, TastyKhana and Foodpanda are present in over 200 cities in India, with more than 12,000 restaurants. While Zomato does have listings of restaurants across cities in India, how long will it take to catch up with Foodpanda in this space.