Yahoo Eliminates Passwords by Introducing On-demand Password System

Image Source: biia

Image Source: biia

Cyber security has become a major issue for the technology industry. Several online companies have enabled two step login processes to add an extra layer of security on respective user accounts, some like Facebook also have an option of login notifications for any suspicious activity. Yahoo is on its way of going even further, killing the concept of a fixed password completely.

To eliminate passwords and making users account more secure, Yahoo has introduced a new ‘on-demand’ password system that lets user to login into their Yahoo account using an individual generated short four-character password that the company text to their phone.

Yahoo’s chief information security officer, Alex Stamos said that, the feature will roll out publicly by the end of the year. In order to activate the feature, user need to login into their Yahoo account using original password. User will then be given an option via ‘settings’ to turn on on-demand password and register their phone.

Next time when user try to login, the password filed is replaced by a ‘send my password’ button and the company will send a four-character password to user phone. Oakland-based Clef have sought to solve this problem with scan-able images instead of numerical codes.

Since the digital industry is identifying user privacy and security as a major area of concern, startups in this area are also getting traction among investors. For instance, last week, Cyber security startup, enSilo had raised seed funding round from Carmel ventures to prevent the exfiltration or taking of data. In September 2014, another cyber security firm LightCyberhad received USD 10 million, among others.

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