Xiaomi Enters into Offline Retail for Selling its Flagship Phones

Image Source: freshmazamobile

Image Source: freshmazamobile

Chinese smartphone manufacturer, Xiaomi is getting into offline trade in India for selling its flagship phones at The Mobile Store’s brick-and-mortar outlets. The company will start selling the Mi 4 and Redmi Note 4G handsets at 55 stores in Delhi-NCR from Saturday at Rs 19,999 and Rs 9,999 respectively, at the same prices as offered on Xiaomi’s online partner Flipkart.

As per an ET report, The Mobile Store will also act as a service centre for repairs, and will have a live Mi Zone where customers will be able to look at and feel the devices, and buy them at the spot without waiting for the weekly flash sale.

The company is looking at scaling up the availability at brick-and-mortar stores, even as it continues to create its own retail online store – Mi.com, which will sell all of the company’s products including TVs, routers and Xiaomi goodies for the Indian market. Also, it is focusing on setting up its own research and development centre in Bengaluru, where, within a year, software for smartphones will be designed.

The firm is ramping up its production in China to increase the number from about 100,000 units it sells a week through flash sales on Flipkart, to about five times that number.