During Mobile World Congress trade show on Monday, Chinese smartphone manufacturer Xiaomi’s VP Hugo Barra announced that the company will soon begin selling its mobile accessories online across Europe.
As per a CNET report, Xiaomi will sell accessories like headphones, earphones, and wearable such as the $13 Mi Band fitness tracker. The company is also planning to launch a similar Mi.com store in the US. These stores will allow the firm to get feedback on its current line of accessories as well as upcoming products.
“It’s going to be a different Mi.com experience from what we have in our markets in Asia, because we’re not selling phones,” said Barra. “We increasingly see ourselves as a lifestyle brand.”
A few days back, Xiaomi had launched its Yi Action Camera that costs $64, half the price of the entry-level GoPro Hero ($130). In January, the company had also launched Mi 4 smartphone in Indian market for INR 19,999.