US-based, on-demand car service Uber, is acquiring mapping and search startup deCarta. The amount is undisclosed.
The deal is expected to close later this week. The purpose behind this acquisition as suggested by the report is, deCarta’s technology and talent. It will continue to operate as a wholly-owned subsidiary of Uber, but would still use its own name. 30 out of 40 deCarta employees will remain with the company once the deal closes, including deCarta CEO and president Kim Fennell.
“With the acquisition of deCarta, we will continue to fine-tune our products and services that rely on maps –- for example UberPOOL, the way we compute ETAs, and others – and make the Uber experience even better for our users,” a Uber spokesperson told Mashable.
Founded in 1996, San Jose based startup- deCarta, provides a software platform that focuses on location-based features including mapping, local search and turn-by-turn navigation.
Earlier in February, Uber had announced that it was looking to acquire a Indian radio taxi service Meru Cabs which is currently valued around USD 400 million. Also, Uber had added $1 billion more to its $1.8 billion series E round last month. It is valued around USD 40 billion.