Investments, Technology

App and Content Optimization Provider Twin Prime Raises $9.5M in Funding

Image Source: techapp

Image Source: techapp

Twin Prime, a company that came out of stealth this week, has announced $9.5 million series A funding, and is launching its new mobile app acceleration solution. The funding is led by DFJ Venture and True Ventures with participation from Milliways Ventures and Moment Ventures. Under the terms of the deal, Om Malik from True Ventures and Bubba Murarka from DFJ will join the Twin Prime Board of Directors.

The company works with app developers to fix app performance issues which arise due to problems like network traffic, a poor WiFi signal, location, interference or an issue with the phone or operating system version.

The company gathers data and encourages an A/B testing approach in which one set of users gets the accelerated app and one doesn’t. As customers go through this initial process, Twin Prime gathers data about how the app performs under a variety of conditions. They can adjust the parameters to make sure whatever issues are out there aren’t having a major impact on performance.

The company was founded in 2013, currently has 20 employees and plans to expand the customer support arm, sales and marketing using the new funds.

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