We are the inhabitants of a global village. This international integration has lead to the formation of a unique identity- a mosaic of a myriad of socio-cultural and economic exchanges from within and across the country/ies.
The phenomenon of global reciprocity is best reflected in the lifestyle we lead. Throwing a cursory glance at the microscopic level, a brilliant example that we may consider in the given context could be our morning coffee that we pick on our way to the office from Starbucks. The Coffee bar that we have taken for the analysis is a Washington based company; the coffee beans are sourced and roasted at Tata Coffee’s Kodagu facilities and the brewing machine, called the ‘Mastrena High Performance Espresso Machine‘ is exclusively manufactured in Switzerland. You see, how cosmopolitan your coffee is?
There you go with the first taste of your globalized morning!
Now, let’s come to the soul of your morning coffee, that is, the coffee beans. The best part is, its produced in India. Surely, this piece of information pertaining to the ‘Swadeshi’ touch in your coffee must have faintly evoked a sense of pride in you. The fact that the raw material used in driving a global coffee market is produced and sourced from within the domesticity of our country rather than being imported, hints toward a mega potential of utilizing the native resources to meet the native demands.This strategy, if simulated effectively, could change the face of India’s economy. Here, lies the very essence of Modi’s campaign, Make in India.
‘Make in India’ is a major initiative undertaken by the Government of India to promote companies to invest in the manufacturing sector. The campaign was launched by Prime Minister Narendra Modi on 25th September 2014.
Basically, the campaign is an attempt to keep India’s money in India. “Come, make in India. Be it plastics or cars or satellites or agricultural products, come make in India.” Prime Minister Modi’s statement encapsulates an urge to strengthen India’s manufacturing sector and build the its industrial base nationwide.
Although Make in India Campaign is a recent launch, the phenomenon had always been there at the backdrop, with a many native industrial giants having their manufacturing base established in India itself. Companies like Tata Group, Dabur India Limited, Mahindra & Mahindra, Wadia Group, Zenith Computers, Reliance Group, Sahara Group, Videocon Group, Asian Paints etc. stand as examples to the emerging companies who look forward to invest in the manufacturing sector.
Make Technology in India
While the Government’s motto was to focus on promoting manufacturing industry across sectors, technology is one field where consumer electronics and software products are still majorly coming from overseas. According to BMI Research total consumer electronics spend in India will increase to USD 76.9 billion in 2015.
There are a few Indian companies in this domain who have focused on the ‘Make in India’ aspect like Micromax Mobile which manufactures its handsets at a Rudraprayag facility and launched one of its smartphones in January 2014 in Russia. And also DataWind, known for its development of the Aakash tablet computer, which is manufactured at the company’s Hyderabad facility.
Adding a comment on Make In India and Digital India programmes, Suneet Singh Tuli, President and CEO of DataWind stated, “We’re excited with the concrete steps taken in this budget by the Government to help implement both the visions of Digital India and Make in India.”.
The mission of this mega national programme is to turn the face of India into a global manufacturing hub. It is a bold step that challenges China, our neighbour, that boasts of providing low-cost technology world over.
“I tell the world, Make in India. Sell anywhere but manufacture here. We have the skill and talent for it,” said Narendra Modi, encouraging newer companies and startups to be a part of this phenomenon.
To promote entrepreneurship and encourage IT enabled start-ups create additional funding avenues for small firms, and in turn generate more employment, the Government announced 1000 crore in The Union Budget of 2015.
The declaration has opened a window opportunities for startup companies to boost their ambitions and reach out to global consumers.
And while the slogan is for the startups creating hardware products, a wide market awaits for those in the digital sector as well. Indian technology product startups like InMobi, Zoho, FreshDesk, Pubmatic, FusionCharts etc. have already established themselves globally, and there is a scope for others too.
Startups in India have never got the opportunity to pick the smoother route, especially if they carry ambitions of going global. It is difficult to gather funds and convince investors and leaders to get engaged. However, this campaign ignites a hope that these issues would soon get addressed. Nevertheless, it is high time, the Government reformed the business regulations in order to create a hassle free platform for the emerging businesses to grow and evolve. If the Government indeed desires to make a difference with ‘Make in India’, it shall have to push ahead with effective reforms at the earliest.