Online marketplace, Snapdeal has acquired an online multi channel e-commerce order fulfillment platform, Unicommerce for an undisclosed amount. Snapdeal’s CEO Kunal Bahl had invested in the company while it was in its seed stage.
While this acquisition will help Snapdeal in managing its vendors, inventory, orders etc., it might create a conflict for other marketplaces which Unicommerce is integrated with. As of now no details have been shared in regards to any changes in latter’s business model.
Unicommerce was launched in 2012, and is known for providing technology to online marketplaces including Jabong, Myntra, Snapdeal and individual online sellers selling on multiple marketplaces. In November 2014, the firm was rumoured to have secured $10 million from Tiger Global management, but they cleared to iamWire that it was all media speculations.
Addtionally, as per a LiveMint report, Snapdeal is also investing about Rs 25 crore in its wholly owned logistics unit, Vulcan Express Pvt. Ltd. It appears that the eCommerce company is building and strengthening its own capabilities. This is when other companies like Jabong, WS Retail etc. have parted ways with their own logistics arms.
Since past few months, Snapdeal has been appearing to be on a buying spree. Few days back, it acquired a small stake in the logistics firm, GoJavas for a deal amount of Rs 150-200 crore. The firm is also rumoured to be looking to acquire FreeCharge for a deal amount of Rs. 2,800 crore.
It is in talks with Taiwan’s Foxconn to secures $1 billion at a valuation of $6-7 billion and also it is negotiating to buy advertising media Komli Media for $300 million. Also, it plans to make five more acquisitions in the mobile and analytics space, over the course of upcoming fiscal.