SAIF Partners has announced a seed investment of $1 million in Mumbai-based start-up Niffler. The startup helps users discover deals and discounts from brick and mortar stores. The freshly infused capital will be used towards expansion and diversification.
Niffler is a brain child of 3 IITians; Edul Patel, Prince Arora and Viraj Shah. The app aims offers a destination to find deals from offline merchants across categories including food and drinks, spas and salons, apparel and home décor. It has 3,000+ active offers listed across 15,000+ stores.
The team has also partnered with brands like McDonald’s, Ammi’s Biryani, Birdys, Cafe Moshes and Four Fountains De-Stress Spa to provide offers for Niffler users. At present, there are 300 outlets in Mumbai that offer Niffler-exclusive discounts.
For merchants, Niffler drives footfalls to their stores by enabling them to connect with customers, and push relevant information at moments when it matters most. The app is currently available for Android on Google Play and is going to be launched soon on the iOS platform.