According to market estimates, the e-commerce market in India is expected to grow 37%, to reach $20 billion this year. “To meet the demands of an increasingly savvy online population, retailers are under constant pressure to provide enhanced buying experiences across mobile devices and shorter delivery times. This growing e-commerce market poses a challenge to logistics companies, who must keep pace with the consumer demand for instantly available products offered at a competitive price,” IBM added.
Hyderabad-based Gati’s delivery network includes air, road and rail coverage, operates a fleet of 3,500 vehicles with more than 3,000 business partners across India. To manage an increasing volume of business with a multitude of retailers, Gati KWE tapped into IBM Commerce capabilities to integrate and coordinate the complex and time-sensitive flow of products from warehouse to store to home, IBM said.
“By the year 2020 outsourced eCommerce fulfillment and associated value added services are poised to grow to a size of Rs 3000 crore ($500 mn),” according to Dhruv Agarwal, Executive Vice President, Gati.
Through implementation of this solution, Gati KWE aims to corner a dominant share of the opportunities in the e-Fulfillment segment, he added. The solutions will be implemented by IBM and IBM Business Partner Bridge solutions.