Housing.com, online real estate platform, has announced that it is expanding its Rent and Resale category operations into 16 additional cities in India. These cities include Aurangabad, Nashik, Surat, Vadodara, Dehradun, Ahmedabad, Indore, Bhopal, Jaipur, Kolhapur, Lucknow, Patna, Jamshedpur, Mysore, Goa, Bilaspur. Consumers looking at renting or buying resale homes in these cities can now log on to Housing’s online and mobile platform to avail its services. The $250 million company is now available in 61 cities across India.
Housing was first of its kind in Global & Indian real estate market to launch a map based product and over the last two months it has touched 4000 listings a day run-rate and aims to reach 10000 listings a day in the next couple of months. Some new features on Housing’s website include Polygon and Sub-locality search and features in the pipeline include Search by building name and road name. Housing has also partnered with Google Now to push information to users through Google’s own platform.
Apart from this, the firm has recently acquired online discussion site, Indian Real Estate Forum for $1.2 million deal as claimed by the company. Through this acquisition, the company is aiming to ride on content to acquire more buyers on its buying platform. Also this less than 3 years old company is on a marketing spree by already investing heavily in OOH, Digital in major cities.
The Mumbai-based company received $90M in Series B in December 2014 from Japanese Investor SoftBank and US based Falcon Edge Capital. Its competitor CommonFloor raised $15 million funding from Google Capital in January this year.