eBay India and WWF-India have come together as part of the Unplugged-Earth Hour 2015 to help raise funds for the Sahasra Jyotior Beacon for the Sundarbans initiative. Proceeds from the bid will also go towards supporting the Sahasra Jyoti initiative in the Sundarbans region of West Bengal. To bid for the charity auction, consumers will need to log on to the website on March 13, 2015.
The project, launched as a part of the Earth Hour 2015 campaign aims at bringing sustainable development to the Sundarbans landscape in West Bengal, India and will enable 1000 households in the region energy access – all through solar energy.
4.5 million people live on the low-lying islands of the Sundarbans in the Bay of Bengal and is home to many rare and globally threatened wildlife species. WWF-India aims to set up micro solar power stations for households on the Satjelia Island.
Speaking about the campaign and the partnership, Mr. Ravi Singh, Secretary General & CEO, WWF-India said, “Earth Hour India will ask people to switch off for the hour and also help build awareness on renewable energy. We are happy to partner with eBay India and appreciate their involvement in the campaign. Their participation highlights their responsibility towards our planet and will inspire others to also come forward and pledge their support to the cause.”