Taiwan-based 91App, that builds customized apps for brands and retailers, has secured $9 million in Series A round led by AppWorks with participation from CID Group and 91Capital, the investment branch of 91App’s parent company. The other investors Jan Hung-Tze, Founder of PCHome, and Paul Lin, Chairman of Chunghwa Telecom ecommerce subsidiary Sennao also participated in the round.
As per a TechinAsia report, the raised funding will be used to grow the company’s presence in Taiwan, ramp up staffing, and expand internationally. It is also in talks with potential partners in China and elsewhere in Asia, but hasn’t disclose further information regarding what type of companies could help import its services.
The startup helps online merchants set up mobile storefronts quickly. It basically offers a set of front-end templates and back end levers that allows vendors manage sales through a mobile app. Merchants can upload product descriptions and pricing, and choose from a number of payment and shipping options to ensure that money and packages each go in the right direction. Depending on the service, the company monetizes through a combination of subscription fees and commissions.
The company has accumulated over 1,000 paying vendors in Taiwan and plans to acquire more than 3,000 paying clients this year.
There are already a number of storefront-as-a-service startups in Asia – like Shopify, Kartrocket, Shopline, BASE among others.