Tel Aviv based content marketing distributor Keywee has raised $9.1 million in series A funding led by Eric Schmidt’s Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs.
The funds will be used to expand product development efforts in Tel Aviv, Israel and to actively grow its sales and marketing operations.
Keywee is a two-year old startup founded by Yaniv Makover. It provides a content marketing platform which uses text-mining technology and a data layer to help brands and publishers find the audiences most likely to meet specific business goals for their content. The company’s content marketing platform aims to match specific content with audiences who are interested in that type of content.
Audiences across platforms and distribution channels are selected based on their likelihood to engage, as well as their propensity to meet the specific campaign and business goals.
Initially, the company had tested its content marketing platform with publishers including New York Times, one of its new investors. It is competing with content players such as Outbrain and Taboola.