New York-based augmented reality ad platform Blippar has raised $45 million in Series A round from unnamed investors. In 2012, the company had raised funding from Qulacomm Ventures.
As per a TechCrunch report, the company is unveiling its latest technology next week and will start in a few verticals with movies, music, books and US-based sports team, and expand into a new verticals on a week-by-week basis.
Founded in 2011, Blippar is an image-recognition platform and visual browser for brands, advertisers and publishers, enabling people to bring newspapers, magazines, products and merchandising to instant life via smartphones. The firm also has a self-service platform Blippbuilder, which enables license holders – whether publishers, agencies and brands – to build blipps in to their products and pages.
Blippar is partnering with some of the brands and media owners in the world including Condé Nast, TIME Inc., Unilever, Procter & Gamble, PepsiCo, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L’Oréal, Universal Pictures and Jaguar. It has more than 2,500 brands on board. The firm had acquired Layar in June 2014, which designs and develops mobile augmented reality browsers and print tools.