Online retailer Amazon will soon be launching a new service that it calls an India-specific innovation built particularly for the local market, called Kirana. This service will allow the consumers to buy groceries online from their nearby stores.
India is the sixth largest grocery market, and is dominated by small scale stores across the country. Amazon India’s Head said, “We want to provide maximum convenience to customers when shopping for their everyday needs and enable them to shop from the ecosystem of their local stores on their mobile phones and get things delivered when they really need it” as reported by Trak.in.
Amazon claims that it does not want to compete with the local stores. Instead the company wants to extend its network by making them the online sellers and connecting with them. Nevertheless, Grofers , a startup providing logistic services to grocers, meat-shops and florists could be a competitor to Amazon. Also, a number of online grocery startups like LocalBanya, BigBasket etc. are on a rise who too are trying to change how groceries are delivered in India.
Kirana may take customer’s fancy for two major reasons, the delivery will be done within 2-4 hours and the sellers will be the local stores. The service will initially be piloted in Bengaluru and then the scale would be expanded nationally. However, it would only be available through their mobile app.