Vimeo Partners with Machinima to Launch Exclusive On-Demand Content

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Machinima, a gaming and fandom focused video platform has closed a deal with Vimeo, a high-quality video platform for creators and their audiences, to bring its network of over 30,000 creators on ‘Vimeo On Demand’. As a part of the deal, select original programming from it will be eligible for dedicated funding from Vimeo in exchange for exclusive distribution.

Also, Vimeo will become integrated into Machinima’s ‘Console’ Talent Management system, to provide in‐depth analytics, social tools, support, earnings reports etc. to creators. Its creators will also be eligible for discounted Vimeo PRO account.

Founded in 2004 and based in New York City, Vimeo enables creators to sell original films and series worldwide through Vimeo On Demand. Last month, it announced a similar deal with Maker Studios to bring exclusive content on its platform. The company began funding original content last year, and is backing a new set of episodes from web series, High Maintenance.

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