San-Francisco-based social network Twitter is planning to set up its research and design centre (R&D) in Bengaluru. Recently, the company had acquired Bengaluru-based mobile start-up ZipDial for USD 40 million, and also has plans to use ZipDial’s team as the basis for its new R&D facility, as per a Financial Times report.
The aim of this move is to help Twitter have a local presence to create custom services in the country, and wider its plans of fueling the growth in emerging markets.
Valerie Wagoner, founder of ZipDial, who joined Twitter following the company’s acquisition said that, “We will be the starting point for a much larger R&D centre [in Bangalore] in future. Twitter wants engineering teams based in emerging markets because we have empathy for users in these markets. This isn’t a case of ideas from San Francisco, being built here; we are going to have full control over products.”
In December 2014, Twitter opened an office in Hong Kong to serve Chinese users and advertisers. The professional networking website LinkedIn was also looking to expand its product development team in India. In August last year, Chinese smartphone maker Xiaomi was planning to set up a R&D centre in Bengaluru with a team of designers, product managers and software engineers, to build customizing devices for local consumers.