Twitter Launches ‘Curator’ a Tool for Media Organizations


At the Rewired Conference in London last week, Twitter launched a new tool called Curator for media organization that allows them to pull together an embeddable collections of selected tweets and vines.

As per a TheNextWeb report, Curator allows the user to see worldwide trends, or select trends from selected geographical areas; the users can also see what sports and TV shows are currently being talked about. After entering a search term or hash tag, users can narrow down the tweets and vines in the stream. Once they set up a customized stream of tweets, user can create a collection with a curated selection of the best messages and can as well export them as an embeddable widget.

After building a stream of tweets using Curator, the user gets a page of analytics for that particular collection. Other tools like Storify , allow the user to build embeddable collections of tweets for some time but Curator may be a better tool for media outlets with a direct link into Twitter’s firehose and including lots of data to work with.

A few days back, Twitter launched a new advertising tool – Quick Promote for small and medium-sized businesses (SMBs) to get their better content in front of more people on Twitter. The new feature allows businesses to promote tweets directly from their analytics dashboard. It works in a manner similar to sponsored posts on Facebook.