Students at India’s Top B-Schools Prefer Joining e-Commerce Firms and Startups


Image Source: The Hindu Business Line

India’s top B-school graduates are rushing towards  e-commerce firms and startups, owing to its wide scope, and its current status as a booming job industry.

As reported by The Economic Times, one in every nine students from the 2013-15 batch across 11 top B-schools, prefer joining an e-commerce firm or a startup after they graduate.The statistics show a major leap from what had been observed in 2012-14 batch- just one in nineteen. Interestingly, even the offers from e-commerce and startups have gone up by 120 % over the past one year.

The 11 top B-schools under consideration for the survey include, the Indian Institutes of Management at Lucknow, Kozhikode and Shillong, Jamnalal Bajaj Institute of Management Studies, Jamnalal Bajaj Institute of Management Studies and Research, International Management Institute (IMI), Xavier School of Management, Xavier Institute of Management Bhubaneswar, SVKM’s Narsee Monjee Institute of Management Studies, Management Development Institute (MDI) and Symbiosis Institute of Business Management.

Some of the top recruiters from B-schools include Snapdeal, Flipkart, Olacabs, and Amazon. Others include Appsdaily, Commonfloor, Shopclues, Urban Ladder, PlayGames24x7, Zovi and Uber.

Alibaba, after having acquired a 25% stake in Paytm’s owner company One97 Communications, plans to hire 100 students across B-schools at  packages between Rs 16 lakh and Rs 20 lakh for the profile of operations, merchant acquisitions and product management.

Pushpendra Priyadarshi, chairperson of IIM Lucknow placement cell said, “There’s a huge buzz around e-commerce and startups. They have the funds, the appetite to hire and are offering really challenging profiles. Most are giving Esops.”

“It’s not just that new recruiters have joined the flock. Older recruiters in this space have also increased numbers,” says Kanwal Kapil, chairperson of placements at MDI Gurgaon. All leading consulting firms like McKinsey, BCG, Bain, AT Kearney have lost talent to the new startup ventures. Myntra in the past few months has hired 10 Mckinsey consultants. Similarly, Rocket Ventures hired Vikram Chopra, an ex-McKinsey consultant, Mehul Agrawal from BCG and Vaibhav Agrawal from Bain  to start  FabFurnish (online furniture store).

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