Consumer electronics companies, Samsung Sony and Panasonic, are now resuming their online sales in India and encouraging trade partners to sell their products online after watching the rapid growth of Indian e-commerce market. They had taken some of their products off online stores after facing heat from the offline dealers, however looking at the audience e-commerce players are attracting they have decided otherwise.
As per an ET report, Japanese firm Sony has already partnered with Snapdeal to appoint its dealers as sellers on the e-commerce marketplace and also plans similar deals with Amazon India and Flipkart, which will ensure pricing parity with offline trade, genuineness of product and warranty support.
“This will ensure customers would face no issues with product availability, serviceability and that pricing is stable,” said Sunil Nayyar, sales head at Sony India.
HTC and Lenovo which are completely against the online sales are now launching exclusive models online. South Korean company Samsung electronics which has been blocking its trade partners who have been selling online at huge discount, too has been selling one of its models, Samsung Galaxy S3 Neo, at a lower price through Flipkart.
Panasonic is selling its products online through local franchisees. “We took the decision due to encouraging reach of online marketplaces and increasing trend of online shopping. We are also in talks with e-commerce companies to maintain market operating price,” said Panasonic India MD Manish Sharma.
According to a report by research firm eMarketer, online retail sales in India are likely to surge 45 percent to USD 7.69 billion in 2015 and Indian e-commerce segment will hit USD 32 billion in size by 2020, hence it is clearly an area that these brands can’t miss out upon.