California-based mobile A/B testing service Apptimize has raised $4 million in series A funding led by Costanoa Venture Capital, and brings Apptimize’s total funding to $6.1 million. Previously, the firm had secured $2.1 million seed round in January 2014.
“The new funds will further revolutionize the mobile development process by enabling product managers, designers, marketers, and developers to make instant updates to their mobile apps without having to code or redeploy their apps,” Apptimize wrote in a Blog Post.
The company had also launched a new product that allows customer to use Apptimize’s visual editor to make small changes to their app. With the new Instant Update feature, user should be able to tweak some text or move a button quickly, without writing any code, talking to a developer or waiting for app store approval. This should make Apptimize useful for small customers; apps like Vevo, HotelTonight, Glassdoor, Strava and Flipagram could as well use the product.
“Apptimize cuts the app iteration time down from months to minutes. Now, mobile product mangers can push out a change instantly, and immediately start gathering data on whether or not that change made a statistically significant improvement to the app before spending weeks coding,” said Nancy Hua, Apptimize CEO.
Apptimize also offers a programmatic interface that enables app developers to test anything they can code, with features including powerful analytics, feature flagging, staged roll-out, results segmentation and filtering, and advanced targeting.
Apart from this, Costanoa Venture Capital has also made an investment in 3scale, Alation, Datalogix, DemandBase, Gamechanger, Grovo, Guardian Analytics, Inflection, Intacct, iSocket, Kahuna, Lex Machina, LinkSmart, NovoEd, Return Path, Risk I/O, StitchLabs, and VictorOps.