According to a study conducted by research firm Canalys, budget smartphone maker Micromax became the leading supplier in India’s smartphone market for the first time in Q4 FY2014, while South Korea’s Samsung Electronics loses the top position in India and remained at second position.
Update: Samsung has now come out to dismiss the report and says that it is still the leader in the Indian smartphone market according to a report which is based on the company’s actual sales. As per a TechFirstPost post, the company claims that their volume market share in the October-December 2014 quarter was 34.3 percent and the value market share was 35.8 percent.
Micromax accounted for 22% of smartphone sales in India, up from 21% in the previous quarter and ahead of Samsung’s 20%. In total, 21.6 million smartphones were shipped in India in the period, a 90 percent surge from a year earlier. Micromax and Samsung were followed by two other Indian smartphone brands, Karbonn and Lava by number of handsets sold in fourth quarter.
In Q4 2014 in India, 23 percent of shipments were of devices priced under USD 100 (INR 6,000), while 41% were of devices in the USD 100 to USD 200 bracket (INR 6,000 to INR 12,000).
The indigenous handset makers have grown a fan base in the country with their budget Android smartphones. However, they are now facing competition from Chinese companies like Xiaomi, Gionee etc. who are also giving similar feature sets at competitive pricing. It would be interesting to see if these Indian companies still fare the same by the end of this year.