BuzzFeed, a media company focused on delivering light-hearted content across subject areas, has acquired San Francisco-based Gif image creation startup GoPop. The deal amount is still undisclosed. As part of the deal, the team would be working on the experimental BuzzFeed apps.
GoPop currently offering an iOS app for ‘visual conversation’ combining photo into simple animations. The company had also raised funding from The Knight Foundation and Chris Sacca’s Lowercase Capital. It has also announced that support for the app will be shut down in two weeks and also the app has been pulled from the app store.
GoPop CEO Jesse Shapins will be leading product for the core app team, while his co-founder and CTO James Burns will lead a new experimental app group. Mobile designers and developers Joseph Bergen and Filipe Brandão are also joining.
“We will no longer be able to support GoPop. You will be able to continue to create Pops for another two weeks, but the app is no longer available on the App Store. After that, we will be hosting a public archive of all Pops ever created, where each user will have a web profile with all of the Pops they’ve ever made. Have no fear! None of your amazing creations will be lost,” GoPop wrote in its BlogPost.
Launched in 2008, as a venture of Co-Founders Jonah Peretti and John Johnson. BuzzFeed had raised USD 50 million at a valuation of USD 850 million in August 2014. The firm had also acquired startup Torando Labs to build new data engineering team.