LINE’s new fund – LINE Life Global Gateway Fund has invested an undisclosed amount in Japanese online video production startup 3Minute. As per a TechCrunch report, 3Minutes will use the raised funds to expand its entertainment platform, and it will publish content from 3Minute’s YouTube bloggers on its messaging app as well as LINE BLOG and LINE Q, its smartphone Q&A app.
3Minute focused on women who make videos for YouTube and its clients include models izu (Misaki Izuoka), who gained attention with a series of YouTube makeup tutorials and now has an official Line account with 570,000 followers. 3Minute plans to add 100 additional female YouTube video creators to its talent roster by next month.
Other Asia-based messaging apps, such as China’s WeChat and South Korea’s Kakao Talk, are also deploying similar strategies by integrating services like utility bill payments and taxi-calling.