Google has paid $25 million for buying the .app top-level web domain. The company hasn’t announced specific plans for .app, but the purchase could provide a creative way to the company to promote apps. As per BusinessInsider report, Google won an ICANN (the organization that controls internet domains) auction for the top level domain (TLD).
The company currently owns ‘.how’, ‘.soy’, ‘.minna’, and ‘.foo’, and allows people register for its own ICANN-accredited domain registry. It also plans to be the registry for the top-level domains ‘.dad’, ‘.here’, ‘.eat’, and ‘.new’ among others.
“We’ve been excited and curious about the potential for new TLDs for .soy long. We are very .app-y with .how, at a .minna-mum, they have the potential to .foo-ward internet innovation,” a Google spokesperson told Business Insider.
Amazon bought ‘.buy’ for nearly $5 million and ‘.spot’ for $2.2 million in 2014. Dot Tech LLC spent $6.7 million on the ‘.tech’ domain last year. Yesterday Google has also announced that it is going to start testing out search ads in Google Play Store, that will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps.