On Thursday, Google announced that it paid out $7 billion to developers who make Android apps. The company is also planning to improve app discovery in Google Play Store via sponsored search results. The company will begin pilot program in the coming weeks with a few advertisers who are already running search ads to the store for their apps.
With more than 100 billion searches every month on Google.com, we’ve seen how search ads shown next to organic search results on Google.com can significantly improve content discovery for users and advertisers, both large and small. Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.
The company also believes that search ads is expected to be a useful addition to Google Play for users and developers to bring more success to its developer community. Google had also launched Android For Work platform for businesses to adopt Android and allows its users to bring their own devices to work.