On Friday, Flipkart announced that it has signed a Memorandum of Understanding (MoU) with CSC SPV(CSC e-Governance Services India Limited). This will allow Flipkart and CSC SPV to work out a mechanism in order to help Common Service Centers (CSCs) pan India, to leverage Flipkart’s e-commerce. This is an activity that supports its mission called, ‘Flipkart Karigaar ke Dwaar’.
The MoU lays emphasis on the development of ancillary industries (packaging, logistics) and employment avenues in rural areas,reducing rural migration and enhancing the revenue generation opportunities of CSCs.
The partnership will offer rural artisans and MSME’s an opportunity to:
- Build and establish their brands nationally
- Access to financial, marketing and supply chain support
- Generate employment and enhance rural economy
In 2014, Flipkart had signed a deal with Ministry of Textiles to provide an online platform to handloom weavers for selling their products. This approach undertaken by Flipkart upholds the promotion of small scale industries, especially in the rural areas. It appears that the company is continuing on its path of forging ties with Government bodies for the promotion of local products.