Email Marketing Startup Iterable Raises $1.2M in Seed Funding

Image Source: iterable

Image Source: iterable

San Francisco-based email marketing startup Iterable has raised $1.2M in seed funding from Merus Capital, 500 Startups, 605 Ventures, AngelList, TEC Angel Fund, and China Rock.

The new funding will be used in expansion, hiring, growth and adding mobile features, such as push notifications and SMS support.

Launched in March 2013 by Co-founders, Justin Zhu and Andrew Boni, Iterable is a platform for email marketing that can be used for a variety of marketing and promotional messages including features for A/B testing and personalization. The firm consists of 7 people in its current team. Its customers include BetterDoctor, EAT24, Dot & Bo, Next Glass & MEMEBOX.

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