International e-commerce company, Amazon, has opened its first physical store at Purdue University in Indiana, US. This is the first time it has launched an offline presence. In October 2014, there was a news of it launching a brick and mortar store in New York around Christmas time, but apparently that didn’t materialize.
Also Read: Amazon to Soon Open its First Offline Store
As reported by Yourstory, the store has no physical items for sale. The university students can order a book online and later pick it up from the store. According to a statement by Paul Ryder, VP of media and student programs at Amazon, “Students can order everything from textbooks, laptops, or mac and cheese.” Amazon is planning to open such stores in three more locations by mid of 2015.
Amazon is testing this new concept of offline store at a university before going mainstream. This step by the company has somewhere reaffirmed the fact that an offline presence is equally important to retain its customers.