According to a report by Gartner, Worldwide PC shipments in the fourth quarter of 2014 grew 1 percent year-over-year and now reached around 83.7 million units. The shipment volume growth differed dramatically from region to region.
In the U.S., PC shipments totaled 18.1 million units in the Q4, 2014, a 13.1 percent increase year-over-year, the fastest growth in last four years due to holiday purchases. Low priced notebooks with about a USD 300-200 price point boosted shipments while thin/light notebooks and laptops with a detachable or bendable screen showed a strong growth.
However, in Europe, Middle East and Africa (EMEA), Q4, 2014 shipment volumes totaled 26.5 million units, a 2.8 percent increase from the fourth quarter of 2013. The slight growth in EMEA was driven by Western European consumers, who purchased low-price notebooks, along with tablet-laptop combos. Shipments in Asia-Pacific also grew more slowly than in the U.S, a 2 percent increase to 26.6 million units in the fourth quarter of 2014. Consumers in those market still preferred to purchase smartphone or tablet rather than investing in a laptop or desktop computer.
“Users here are more focused on content consumption or on specific tasks where functions can be handled by a smartphone. Coupled with limited disposable income, these buyers are delaying PC purchases if they do not see the need, therefore making the consumer market more lackluster than what it used to be,” added Gartner principal analyst Mikako Kitagawa.
Lenovo held onto its position as the worldwide leader in PC shipments in the Q4, 2014, with 19.4 percent of the market share. HP continued to hold onto second place with a 18.8 percent market share. Dell holds third position and accounted for 12.7 percent of the market. Acer Group and ASUS were in fourth and fifth place with 8.1 and 7.5 percent market share respectively.
PC shipments have steadily improved since the middle of last year, as users replace older devices. The decline in PC users was seen because of the inclination consumers had towards tablets, like in one of its other reports Gartner have published that this year tablets would overtake PC sales despite of the slight rise in PC shipments.
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