Twitter is in talks to acquire Bengaluru based Zipdial, a marketing and analytics platform which creates a call-to-action and engagement with traditional, real world media using missed calls. As per a TechCrunch report, the deal is expected to be announced as soon as this week, and will be for USD 30-40 million.
Update: Twitter has officially announced that it has acquired ZipDial. The deal amount is still undisclosed by the both companies. “We’ll continue building upon the existing ZipDial platform, and now, by coming together with Twitter, we have the tremendous opportunity to elevate everything we’ve built to a global scale,” ZipDial wrote in a Blog Post.
According to a source which is familiar with the deal, Facebook was also in talks to acquire this Bengaluru-based start-up. However it is not clear which company will move ahead first. In response to questions about ZipDial, Twitter said: “We don’t comment on rumor and speculation.”
Zipdial was started in 2010, as a venture of Valerie Wagoner, Sanjay Swamy and Amiya Pathak. It claims to have more than 500 clients for whom it has done over 900 million engagements across 7,000 campaigns. ZipDial is also working on expanding its footprint outside of India, in markets such as Southeast Asia.
Last year, ZipDial also started to work with Facebook on advertising campaigns, where brands could include a “missed call” button in their Facebook mobile ad. The firm had also raised an undisclosed amount of money from investors include Jungle Ventures, 500 Startups, Times Internet and Mumbai Angels in 2013.