Talent Hunt Goes Digital in India; Amazon and Gionee Back Online Show ‘Big Digital Star’

Image Source: Oneloveninja

Image Source: Oneloveninja

FremantleMedia, the production company of TV shows like Indian Idol, India’s Got Talent etc., has partnered with mobile streaming company ZengaTV and OneDigital Entertainment to announce the launch of digital talent show ‘India’s Digital Superstars’.

The show is presented by Amazon.in, powered by Gionee in association with radio partner RedFM.  The participants will upload multiple videos of the talent that they wish to showcase which will be judged by the audience through the number of views and likes across Youtube, ZengaTV and Facebook. The winner will be given a contract worth INR 20 Lakhs from FremantleMedia and One Digital.

Also Read: Why should television channel providers in India worry about their subscribers in the next 5 years?

India’s Digital Superstar will begin its auditions from January 19th. Musicians, DJ’s, comedians, mimicry artists, dancers, contortionists, jugglers, singers, acro gymnasts and many more across all ages are can participate. The auditions are open to all Indians across the world. The 14 week journey in the hunt of India’s Digital Superstar will culminate with a finale in May.

Be it banking, news, entertainment or shopping, people are switching to online mode on a big scale. It is clear that Digital is the way to go. Now the TV talent hunt shows have also opted for the online mode. Should cable TV operators fear from this growing giant? Or can they leverage it as well?

Manish Kalra, Director Integrated Marketing, Amazon.in supports the new digital medium as it democratises opportunities and choices with being an easy access for everyone like no other medium.  “Digital as a platform is connected to the youth of this country,” Arvind.R.Vohra, India Head of Gionee Smartphones said.

 

 

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