Delhi-headquartered, a SaaS-based marketing tool for online businesses, Refiral has secured USD 330,000 in angel round of funding. The round was led by IT service firm Cogent eServices. As part of the deal, both companies have entered into the strategic partnership and are together building a customer support-as-a-service tool for online businesses.
As per YourStory report, the company aims to utilized the raised funds to expand product development and sales team as well as to scale up business operations in India as well as international markets. Started in March 2014, as a venture of co-founders Anmol Batra and Rajat Goel, helps online businesses to boost sales.
Currently, it has partnerships and integration with around 20 e-commerce platforms and runs campaigns for over 250 online businesses in over 10 countries.
It is directly competing with ReferralCandy, which runs also referral campaigns for e-commerce stores.