Exploding Kittens, a comic book styled game, created by Oatmeal founder Matthew Inman in collaboration with Elan Lee (Xbox, ARGs) and Shane Small (Xbox, Marvel), has raised USD 2 million in just 24 hours on Kickstarter.
The project has secured a total amount of USD 3 million in 3 days via the crowd-funding platform, and had raised USD 3,234,784 at the time of writing this article.
Exploding Kittens is a comical twist on the fatal of game Russian Roulette. “Players take turns drawing cards until someone draws an exploding kitten and loses the game. The deck is made up of cards that let you avoid exploding by peeking at cards before you draw, forcing your opponent to draw multiple cards, or shuffling the deck.” reads the Kickstarter bio.
Oatmeal was created in 2009 by cartoonist Matthew Inman. It features comics drawn by Inman, quizzes and occasional articles. In 2012, its annual revenue was USD 500,000, out of which 75 percent coming from merchandising and rest from advertising. By 2010, it got more than 4 million unique visitors per month.
If you’d like to back this project or know more about the game, you can click here.