Myntra shuts down its store temporarily just before its highly marketed End Of Reason Sale which is scheduled to start on 3rd January 8 AM.
Our website has been shut down for now and we will be back at 8 AM with some amazing offers ! 😀
— Myntra.com (@myntra) January 2, 2015
Although usually, it has been seen that Indian e-commerce sites crash on the days of such sales, particularly Myntra’s foster parent Flipkart, in this case it was a planned move. However it was an unexpected one as well since even in case of GOSF, sites switch their discounts almost seamlessly, so what is Myntra keeping behind the curtains?
Here is one of the TV commercials it has been running.
Speaking about the ‘End of Reason Sale’, Prasad Kompalli, Chief Revenue Officer & Head of Sales & Marketing, Myntra, said “Through EORS we will break away from the traditional End of Season Saleformat which usually last for 6-7 weeks and crunch it into two days where shoppers can avail the best offashion from the widest catalogue at amazing offers. With EORS, we will create India’s Biggest FashionSale ever.”
Will this sale be as big as the money that has been put in for its marketing? Or will it be another Big Billion Day like event?