Grocery retailer Godrej Nature’s Basket has gotten into a partnership with Snapdeal, to list its range online on the marketplace platform. Through this channel, the products from Nature’s Basket will now be available to consumers in the cities Snapdeal covers, thus expanding the brand’s reach significantly across the country.
Godrej Nature’s Basket started retailing through its website two years ago. The brand also offers same day delivery in the 5 cities where it operates. Nature’s Basket offers a range of products in the country including fresh fruits & vegetables, international cheese and cold cuts, bakery products, ice creams, desserts, fresh made-to-order party snacks, patisserie, frozen veg and non-veg ready to cook/ serve range etc.
The other players are included in this space such as BigBasket.com, EkStop.com, LocalBanya.com, AaramShop.com and AtMyDoorSteps.com. In 2014, Bangalore based online grocery store, BigBasket.com had closed USD 32 million in funding led by Helion venture Partners and Zodius.
Image Source: Snapdeal.com