Fratmart: An Online Marketplace for College Students to Buy or Sell Books



What is Fratmart?

Founded in 2014 by Harsh Gupta, Fratmart, a Noida based startup is trying to cater to every college student’s problem regarding books. Fratmart provides a platform where college students can sell or buy used course books and other academic accessories in their own campus. Students from different colleges of various universities can sign up on the website to sell or buy books and other academic related products.

Harsh Gupta, founder of Fratmart, during his college days faced the trouble of incurring a lot of expense in buying new books for his course, which were only limited to final exams. Therefore, the idea to re-use the books and save money gave birth to the online venture Fratmart.

What problems is it solving?

During college days students are usually short on money. Well they try to save it wherever they can. This venture provides a space where students can save as well as earn money by respectively buying or selling used books, electronics such as laptop, speakers etc, and entrance exam material like CAT, GATE, GRE, CSAT. This removes the hassles of travelling, logistics and other marketplace uncertainties and variables (safety, security, counterfeit selling etc) prevalent in existing city-based marketplace models.

Who is it competing with?

Local booksellers who deal in used books are their biggest competitors but since they are dis-organised and the pricing is at their own discretion. Moreover, they are not always conveniently located. They also compete with companies like OLX and Quikr, but in this case users can buy or sell almost everythings and it’s a city based model. NoteMyBook is not an online marketplace, however they have an intern in every college who acts as a middleman who buys used books from students and sells them to other students. Whereas, Student Desk focuses only on novels and recreational books and also it is not college based model.

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Presently it is focussing and working in the education sector. Further, they have plans of adding more functionalities to the application to make it a more comprehensive one-stop peer-to-peer marketplace solution in the higher education space. And soon the website will be perfectly optimised for all devices (desktops, mobiles and tablets). To access their website, students just need to use their mobile/tablet browser to avail the services provided by the startup.

Harsh Gupta, the Founder, believes Fratmart is much more than just a C2C marketplace, “We’re trying to solve a genuine problem in the life of college students. Fratmart will not only help students earn and save money on books, but will hopefully herald a new culture in the higher education sphere. The concept of buying and selling used goods is quite prevalent in universities across North America and Europe, and we are trying to kick start the same here in India.”

  • Divyansh Raj

    I think this concept is brilliant in all regards! Keep up the good work We need initiatives like these to actually take the nation forward ! Cheers!