Digital Marketers! Are You Ignoring 87% of Your Target Audience?

2014 has flashed by us and we are already into 2015. The biggest buzzword in business in 2014 seems to be e-commerce. Every day, the news in the Business section seemed to revolve around this sector with headings like Start-Ups Getting Funded, Massive Online Sale or Current Ventures Getting A New Round Of Funding.

If you look at some of the articles that have been published recently in leading publications, they mostly talk about the phenomenal growth of e-commerce companies like Amazon, Flipkart, eBay, Snapdeal etc. Each one of them is obsessed with growth through acquisition of customers. Since customer acquisition is central for the survival of big and small e-commerce companies, it is important that the customers are acquired at the lowest cost possible.

Business owners, product and brand managers today are pouring money into online marketing and mostly in the form of Pay Per Click (text and banner ads), Display Campaigns, Facebook Advertising, Social Media,Email Campaignsetc. But are they investing in the right direction?

Did you know that Organic Search Results generate 87% of user clicks while PPC only accounts for 13%? Inspite of this fact, more than 80% of the marketing money is spent on PaidSearch. This is too large a disparity to be ignored. As the name PPC implies, you have to pay a cost every time a user clicks on your ad, irrespective of conversion. SEO on the other hand generates free traffic and branding from the organic search results on Google, Bing and Yahoo.


SEO takes effort, energy and focus. It is a competitive space where a company must compete against a million or more results. SEO is time consuming and requires expert knowledge – there are no short cuts.

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Did you know that Google algorithm takes into account over 200 variables to generate its search results? Further Google is constantly tweaking their algorithm and making over 500 changes to it every year. In recent times, Google has updated their algorithm to fight spam and have come out with multiple updates such as Google Panda, Penguin, Pigeon, Hummingbird and a host of other updates that make SEO a lot harder then before.

Think of SEO as running a marathon and not a 100-meter sprint and be prepared to treat it as an investment. You will find Search Engine Optimization as one of the best returns on investment a business can make.

If you are considering to implement or strengthen the SEO initiatives in your business, then you will be happy to know that USA’s #1 SEO Guru, Bruce Clay will be in India for a 3 day SEO Training Seminar. Learn more about the 2015 Bruce Clay SEO Training, by clicking here.

Bruce Clay, Inc. is an Internet Marketing Optimization Company, providing Search Engine Optimization (SEO) services, Pay-Per-Click (PPC) Advertising Management, SEO-friendly Web Design and Information Architecture, Social Media and Conversion Rate Optimization services. BCI is also the creator of the award-winning SEOToolSet® and its acclaimed SEO training course.

About the Author:

Siddharth Lal has been heading Bruce Clay India for the past 5 years & has successfully completed the Bruce Clay Advanced SEO Toolset Training Course on multiple occasions & is also a certified Google Advertising Professional (GAP). He graduated from University of Technology, Sydney with a MBA specializing in E-Commerce. He is passionate about Internet Marketing and is constantly experimenting with the latest techniques in SEO.  In February 2014 CMO Asia presented Siddharth Lal with the “Most Talented Social Media Professional in India” award, at the 6th edition of the Global Youth Marketing Forum.

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